Ciel
Creative campaigns for the best-selling women’s perfume brand in Argentina.
Ciel displays a wide variety of fragrances made in Argentina that consolidate the brand in a highly competitive market as the first option after imported perfumes. With a universe of faithful users, each campaign launch illuminates a new facet for each woman.
Working together with the marketing department of Fragancias Cannon, we designed the launch campaigns for each Ciel perfume, taking care of the art direction, advertising design for print and audiovisual media, billboards, POP items and digital development of websites and e-news.