An expert voice in a complex
and sophisticated communication
scenario.

Branding and communication, with value.
We specialize in consulting, design, development and implementation of high-performance solutions.
Experience with global reach.
The agency is lead by Ana Usatinsky and Emiliano Frías, with over 30 years of experience working with national and multinational organizations in Argentina, Chile, Mexico, Spain and USA.
Integration with our client and their goals.
Our approach is creative, but pragmatic and results oriented. We partner with our clients to know them in depth and we apply specialized resources to develop effective solutions that improve the market response.

Ana Usatinsky
Director

Visual communication designer and consultant, specialized in editorial design, hospitality branding, luxury & lifestyle products. In 2004, she founded Proyecto Otl, counting with national and foreign organizations of diverse scale among its clients. Graduated from the University of Buenos Aires, she was trained with the most emblematic figures of argentine design. She has lectured Design, Typography and Editorial Design in the Graphic Design career (FADU/UBA).
ana@frias-otl.com

Emiliano Frías
Director

Visual communication designer and consultant, specialized in branding, wayfinding systems and editorial design. Graduated from the University of Buenos Aires, he was trained with the most important figures of argentine design. He has taught Typography in the Graphic Design career (FADU/UBA), where he was later invited as a visiting professor. Furthermore, he has lectured on his specialty at the University of Palermo and the Gutenberg Foundation, both in undergraduate and graduate courses.
emiliano@frias-otl.com

Frías Otl
Staff

The agency is made up by a professional, highly trained team. Our structure is elastic and adaptable to the requirements of each project. We have a collaborators team from the most diverse areas: graphic and industrial design, UX / UI design, web programming, architecture, photography, journalism and publishing. This allows us to solve design problems of any type and scale.

Clients

Hospitality

Travel & leisure

Automotive industry

Shopping centres / Retail

  • Bahía Blanca Plaza Shopping
  • Casa Tía
  • Coto
  • Disco
  • Galerías Pacífico
  • Jumbo
  • Las Palmas del Pilar Shopping
  • Marina Arauco Mall
  • Village Recoleta

Cosmetics and perfume industry

Infraestructure

  • Autopistas del Sol

Publishing industry

  • AZ Editora
  • Aique Grupo Editor
  • Ediciones Larivière
  • Editorial Acuario
  • Editorial Armerías
  • Editorial Médica Panamericana
  • Editorial Sol90
  • Puerto de Palos
  • Revista Architector

Science & health

  • American Dental Center
  • Asoc. Odontológica Argentina
  • Cinterdyt
  • Gador
  • Hemodinamia Olivos
  • Hosp. Pedro Elizalde
  • Instituto Alexander Fleming
  • Instituto Cardiológico Especializado
  • Ivax
  • Laboratorio ANLIS/Malbrán
  • Laboratorios Andrómaco
  • Medetic
  • Pharmasud
  • Raffo

Energy / Oil & Gas

  • Energial
  • Knox Western
  • Latinoamericana de Energía
  • Marbar
  • Petrobras
  • Seip

Gastronomy

  • Boutique de Jean Paul
  • Kayla Restaurant
  • La Bourgogne

Transport and logistics

  • Grupo Multimar-NYK
  • TNT Express

Federal and Government agencies

  • Consejo Federal de Inversiones
  • Energial
  • Secretaría de Agricultura, Ganadería, Pesca y Alimentos

Media and communication

  • Diario Clarín
  • Mediamax
  • Milenium FM
  • Productora Babilonia

IT

  • Cimatic
  • Innovisión
  • Mercap Software
  • TDIL
  • TradeCom Argentina

Art & deco

  • Alejandro Avakian
  • Aubusson
  • Daniela Boo
  • Design Carpets
  • Light Body Music
  • Mariana Alexander
  • SBG
  • Valentine Barnices
  • White Art Gallery
  • Zanav

Food & Beverage

  • KV Foods & Sons Int'l
  • Manjar
  • Sara Lee

Textiles and clothing

  • Alpargatas
  • Cuatro Santos
  • Kallalith
  • Nereo
  • Nike

Banking and financial services

  • Grupo Previsol

Culture & education

  • Ecocentro
  • English On Site
  • Pampa Idiomas

Technology

  • Phillips
  • Radio Victoria
  • Sony

Architecture & design

  • Alfalfa Disseny
  • Centro Metropolitano de Diseño
  • EV+PP Arquitectos

Sports & entertainment

  • Club Hípico y de Polo Cañuelas

NGOs

  • Defying Ocean’s End
  • Observatorio de la Maternidad

Metallurgical industry

  • Botrade Argentina

Professional and corporate services

  • Bertoni & Lareo Abogados
  • Expertise Consultores
  • Horus
  • Indusgraf
  • Omaha Consultores
  • Protagonia
  • The Austin Group
  • Yarde Buller, Taraborrelli & Asoc.
© FríasOtl 2015
FríasOtl Behring 2539 1ºA, C1427DFA Buenos Aires, Argentina. T/F: + 54 (11) 4897 4699 info@frias-otl.com
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