Alvear Art Hotel

The modern Alvear Art Hotel is a meeting point for art in the financial heart of Buenos Aires. Next to the most prominent galleries in the city, its public areas and rooms display a valuable selection of works by renowned Argentine artists.
Under the concept “It is Alvear. It is Art. It is Hotel.” we recover its cultural heritage to build its own identity trait, which unfolds in the visual universe of the hotel, through branding and advertising communication. In parallel with the development of the architectural project, we designed a complete signage and wayfinding system, both for public areas and for the back office sectors.
More signage >